Team work as a driver of growth
Before Isabella Cedergren started as the CEO of PHM Redovisning, an accounting service provider in Sweden, three years ago, she had held various positions in the company for 17 years. Isabella describes her role as CEO as inspiring but hectic.
Under Isabella’s leadership, the company has developed and grown strongly. Among other things, revenue has tripled in three years, and the company’s development has been convincing by all metrics. “We have been able to build a strong team spirit so that everyone listens to each other, which has contributed to our success,” says Isabella. One of the key success factors has been the creation of a functioning structure and a shared culture.
PHM Redovisning has expanded its operations in Sweden. Availability and reliability are important for customers. The company has been able to meet customers’ needs with functional digital solutions and personal service. “We are particularly focused on providing personal service, which our customers also highly appreciate.”
“The combination of tangible assets, such as our state-ofthe-art digital solution, and intangible assets, like effective communication and the creation of genuine relationships with all our customers, creates a significant competitive
edge. This unique approach is more difficult for competitors to replicate, providing us with a strong foundation for
sustained growth and profitability.”
In addition to teamwork and joint development, Isabella emphasises the importance of customer satisfaction.
“I am motivated by our customers being satisfied and receiving the service they need.”
According to Isabella, communication is one of the most important leadership tools. “In addition to direct and clear communication and sharing goals, a supervisor must be able to show empathy”, Isabella says.
The supervisor is also a trendsetter. “An important part of a managerial role is the courage to make decisions
and handle conflicts.” Isabella emphasises that it is also important to be able to coach employees to succeed, and to get them enthusiastic about their own development in order to keep them motivated.
The cornerstone of shared success is mutual trust: “When employees are given freedom and responsibility, we strengthen trust in both directions.”
