Strategy and goals

Our job is to take care of people by taking care of their living environment. It is our mission. We serve our customers by providing a broad range of property maintenance services, management services and technical services locally in Finland, Sweden, Norway, Denmark, Germany, Switzerland, the UK and the Netherlands.

Our vision is to grow into a leading local property services partner in all of our operating countries. The large but fragmented property services market provides a good starting point for our company’s expansion both organically and through acquisitions. Our objective of growth is also supported by megatrends, including urbanisation, the ageing of the building stock and the increasing use of service outsourcing.

To achieve our objective, we have defined key cornerstones for our strategy. They represent the areas in which we aim to succeed.

Organic growth

To achieve our organic growth targets, we will implement a unified sales framework, “PHM Way of Sales”, across all countries. This includes systematic sales planning, performance reviews, enhanced marketing, customer engagement, incentivised selling, enforcing cross-selling and common metrics to drive consistent execution and measurable results.

M&A growth

PHM will accelerate its M&A strategy to secure long-term market leadership in the existing and new markets. M&A governance will evolve to support faster, decentralised execution with clear decision rights.

Operating model

We will build a scalable and efficient operating model and organization to support growth, ensure synergy capture, integration success and enhance leadership and clarity between Group, operating countries and units.

Services and customers

Our core services are indoor and outdoor maintenance, cleaning and property management. We will focus organic growth and M&A initiatives and development work to residential customers who are our core customers.

Employee experience

We will create a workplace where people feel valued and empowered to grow. Through strong leadership, a clear Employee Value Proposition, and inclusive opportunities, we aim to attract top talent, boost retention, and build a culture that drives performance and belonging across all PHM countries.

Digitalisation

We will build a unified digital foundation through strategic system investments – from finance ERP harmonisation to scalable platforms in data, project management, sales, and HR. These initiatives enable operational clarity, empower people, and unlock growth across markets.